MOBI GARDEN, China's leading brand for mountain sports and outdoor lifestyle, has grandly unveiled its first national flagship store at Shanghai's Grand Gateway 66. The opening ceremony was graced by the presence of outdoor enthusiast and actor, Mr. Wu Chun, who joined in celebrating the landmark event and experienced the newly launched "Cold Mountain Mountain Series". This series is designed for high-altitude, long-distance hiking scenarios, developed in collaboration with elite mountain adventurers and globally leading material technology companies, continually delivering the ultimate hiking experience to outdoor enthusiasts.
The story of Mobi Garden began in 2003 with a single Cold Mountain tent, a mobile home in nature. Staying true to its founding principle of "paying homage to outdoor enthusiasts", the brand has successively introduced high-performance hardshells, softshells, windbreakers, and insulated jackets, along with backpacks, trekking poles, and a wide range of outdoor apparel and equipment. Continuously upgrading its offerings, Mobi Garden provides a comprehensive range of high-performance outdoor products, from camping to hiking and mountaineering. Guided by its brand philosophy of "Born for the Wild", Mobi Garden encourages people to keep exploring and discovering the power of growth.
In 2025, Mobi Garden marked a significant milestone by grandly opening its first national flagship store at Shanghai's Grand Gateway 66, embarking on a new chapter in its offline retail journey. As one of China's premier luxury commercial landmarks, Grand Gateway 66 is home to numerous internationally renowned sports and outdoor brands. This strategic entry not only represents a crucial milestone in Mobi Garden's offline expansion but also serves as a new starting point for deeper connections with consumers. Centered around its brand philosophy of "Born for the Wild", the store features distinct product zones showcasing the Cold Mountain Mountain Series, offering a comprehensive range of high-performance outdoor products from camping to hiking and mountaineering. This innovative retail space sets new standards in customer experience, continuously delivering enriched shopping experiences for outdoor enthusiasts.
At the grand opening ceremony, outdoor enthusiast and actor Wu Zun graced the event as a special guest, participating in the ribbon-cutting ritual. Mr. Wu, not only an outstanding figure in the entertainment industry but also a passionate explorer in life who values the harmony between family and nature, found his love for the outdoors perfectly aligned with Mobi Garden's "Born for the Wild" philosophy. He expressed, "Mobi Garden embodies the spirit of rediscovering nature's vitality, finding the power of growth through challenging and exploring oneself."
In the global outdoor industry, the Alps and Rocky Mountains have nurtured numerous European and North American outdoor brands. Mr. Lu Tunhua, Chairman of Mobi Garden, stated: "Chinese outdoor brands tell the stories of Chinese mountains, and Chinese mountains need Chinese outdoor brands. Today, taking the Hengduan Mountains as our origin, we prove to the world that the best outdoor gear always grows from the land where it is needed." At the ribbon-cutting ceremony, Mr. Pan Mingfeng, General Manager of Shanghai Grand Gateway 66, also expressed his warm congratulations, looking forward to Mobi Garden's arrival bringing fresh, localized consumer experiences to the mall's outdoor brand portfolio.
The Mobi Garden Cold Mountain Mountain Series, a professional high-altitude long-distance heavy-load hiking collection, firmly anchors its origin and inspiration in China's Hengduan Mountains, renowned for their complex climate and terrain. The Hengduan Mountains have forged the series' ultimate performance:
When icy rain, blizzards, and gales rage above 4,500 meters in the Hengduan range, the Cold Mountain Snow Wing tent can erect a safe haven in just 60 seconds;
In the extreme cold of the Hengduan wilderness, the highly breathable Cold Mountain Extreme hardshell and insulated jacket prevent hypothermia caused by icy rain and excessive sweating;
When traversing Hengduan passes with 28-45 degree slopes, the Cold Mountain Phantom backpack with its 3D ultra-lightweight carrying system achieves perfect harmony between pack and hiker, enabling composed navigation through challenging terrain.
Over the past two decades, across China's vast mountain ranges, Mobi Garden has withstood countless trials by storms, been tempered by numerous granite passes, and braved multiple climatic challenges including rain, snow, frost, and sandstorms. It has also woven heartwarming tales of tents being passed down through three generations.
Over the past two decades, Mobi Garden has accompanied millions of adventurers in exploring the authentic world within the mountains and discovering their true selves; it has safeguarded countless families under starlit skies, providing respite from urban clamor and fostering the power of family growth.
Today, Mobi Garden embarks on a new journey, unveiling its first national flagship store at Shanghai's Grand Gateway 66. Looking ahead, the brand will establish this flagship as a benchmark, continuously refining its offline operational model to create a new landmark for urban outdoor lifestyles. Mobi Garden remains committed to driving technological innovation and product upgrades, delivering superior and diversified outdoor experiences to consumers while propelling the development of China's mountain sports. In the next two decades, Mobi Garden will carry the stories of China's mountains to the world stage.